Career Change Content - Get Your Personal Branding Right
“I you’d told me a year ago that I’d be doing a social media for a finance podcast, I wouldn’t believe it. I love it, but it wasn’t part of the plan. That’s what’s exciting about leaving my job - I don’t know where I’m going to be in another year.
”
Could you jump from a solid career with a steady paycheque, to freelance gigs in a completely new field?
After a decade working as a trained, qualified healthcare professional, Ellie Knowler decided to go back to her first calling - art and design.
Now building her freelance business, Ellie Knowler Creative, Ellie's journey offers a brilliant real-world example of building a personal brand while her career change is still a work-in-progress.
Discover practical insights into navigating a significant career change, building a personal brand through authentic storytelling, and embracing serendipity in your professional journey.
Jason Caffrey, CEO of podcast and content marketing company Creative Kin, discovers…
Listen in your podcast feed:
Ellie Knowler shares her insights, revealing:
👉 Why he balances the security of her healthcare background with the excitement and uncertainty of entrepreneurship
👉 What her content strategy is across LinkedIn and Instagram
👉 How she stays open to unexpected opportunities that fuel her brand story
Whether you're an aspiring entrepreneur considering a career change, a freelancer building your brand, or a marketing professional exploring authentic content strategies, Ellie Knowler's story offers valuable insights and motivation for navigating transitions and embracing your unique journey.
Learn how authenticity, pragmatic planning, and openness to serendipity can help you build a resilient and compelling personal brand.
Don’t Forget To
🚀 Subscribe to The Content Mavericks Club on YouTube and your favourite podcast app:
💬 Leave a comment with your thoughts on Ellie's journey
👍 Like the episode and leave a review
Don’t Leave Your Personal Brand Behind
Authentic personal brand-building, balancing artistic endeavours against paying the bills, and widening your net to capture new opportunities.
All carefully curated into easy to digest learning points with a full transcript for reference.
Download your cheat sheet now for zero pounds.
This Episode’s Guest
Ellie Knowler is the founder of Ellie Knowler Creative.
She is a freelance brand designer and social media manager based in the UK.
Ellie brings a unique perspective having transitioned from a successful 10-year career in healthcare as a radiographer.
Driven by a passion for creativity and a desire for more freedom, Ellie made the leap into the design world within the last year.
She now helps clients with branding, logo design, and social media management, bringing a strategic and problem-solving approach.
Ellie actively shares her journey and insights on platforms like LinkedIn and Instagram.
Her story highlights the power of pursuing passion, navigating career changes pragmatically, and building an authentic personal brand.
Ellie Knowler features on The Content Mavericks Club podcast, hosted by Creative Kin CEO Jason Caffrey
The Content Mavericks Club
The Content Mavericks Club is a regular podcast featuring creators and entrepreneurs who share the challenges and successes they navigate in their business and digital marketing.
Each episode offers actionable content marketing insights for content professionals and business leaders who want to accelerate the return on their digital marketing.
With real-world lessons from real-world experience, The Content Mavericks Club won’t just help you raise your content game.
It will help you overcome personal and professional hurdles too.
Hosted by Creative Kin CEO Jason Caffrey.
-
Download the Cheat Sheet for this episode for zero pounds now.
Accidental Empire: The 150k Network Built On Negligence
===
[00:00:00] Intro
[00:00:00] Ellie Knowler: You know, if you'd told me a year ago that I'd be doing a social media for a finance podcast, I wouldn't believe I love it. Yeah. But it wasn't part of the plan. It's just funny how things have developed organically and without expecting it. I think that's what's quite exciting about leaving my job and going into this, is that I don't know where I'm gonna be another year.
I might be somewhere complete different. Question for you.
[00:00:28] Jason Caffrey: Could you jump from a solid career with a steady paycheck to freelance gigs in a completely new field? Some people would feel excited about it, others completely freaked out. I feel anxious just saying it, but after a decade working as a trained, qualified healthcare professional, my guest this episode decided to go back to her first calling, which is Art and Design.
Ellie Knowler is a brand designer and social media manager, and it's only in the last year that she's committed to this new direction. I followed Ellie's progress on LinkedIn and Instagram, and I invited her onto the show because she offers a brilliant, real world example of building a powerful personal brand that isn't about projecting a flawless finished image.
Ellie shares her real story with all the dreams and challenges that come with it. She's made smart, pragmatic choices in her career change and as we'll discover she's also benefited from staying open to unexpected opportunities. I'm Jason Caffey. This is the Content Mavericks Club. And first up, Ellie Unpacks how she got to where she's now.
[00:01:46] Art Vs. Healthcare: Ellie's Career Journey
[00:01:46] Ellie Knowler: I went to college after school, did art and Design, went to uni. To do illustration drop down after a year because I had imposter syndrome and everyone, Mann was amazing and I thought, I'm never gonna get a job doing this. So I jumped into a different career in healthcare doing radiography, and I did that for 10 years and loved it.
But I told myself when I dropped out of illustration that I would do the creative stuff on the side, and that's what I did. And then I just found that. Radiography was great, but I wanted to go back to where my, what heart kind of started, if that makes sense. And so I left my job in December. I. Um, it was partly to have a bit more freedom with my life, not have to not answer to someone.
'cause I don't really mind that much. But the annual leave side of things, I wanted to be able to take leave whenever I wanted and not book it a year in advance. So you decided to go freelance? Haha. Yeah, I know.
Yeah, I know. But you know, I still have the freedom of working wherever. You know, I did a bit of it this morning on the way here in the coffee shop, but that was just so nice and I loved being able to do that.
[00:03:10] Why Choose Radiography?
[00:03:10] Jason Caffrey: I would like to dig into the radiography career and actually what pushed you into that in the first place?
[00:03:18] Ellie Knowler: Mm, the imposter syndrome because. It's not a small investment to become a radiographer. Right. You, you go through a degree Yeah. Three, four years or, I, I think you can do a sort of postgraduate route, but whichever way you cut it. Yeah. You've gotta invest in that. And so,
yeah, I, so I, I honestly don't know why, I guess there's no medical people in my family, so I can't, you know, I can't say, or it's, 'cause my dad was a radiographer or anything like that.
I had, um. A, like a hole in my heart when I was born and I had a lot of scans on my chest, and I remember having a lot of ultrasound scans and I rem vividly remember being really young and seeing my heart on the screen next to me and asking about it and the sonographer telling me about everything that was going on.
It fascinated me. So that was the reason I chose radiography and I, I remember being in. Illustrate in the illustration course and telling him the lecture. Halfway through the course I was gonna leave and I wanted to do radiography and he helped me incorporate my kind of passion for the human body into my art.
And that was really cool. So the end of that course, um, I ended up doing more like scientific illustrations and anatomy stuff. And that was when I kind of thought, yeah, this is more along the lines that I wanna do more medical stuff and I know I'll get a job at the end of it. Mm. And I'll have money coming in and I can just teach myself the illustration on the side.
[00:04:55] Jason Caffrey: I wondered about that because I think that the income question Yeah. Is always a big fear for creatives. Yeah. Of all stripes. Mm-hmm. And. Here you are again, 10 years later. Yeah. Having had a, you know, a, a career, a whole career, not just a job, a whole career. And you've gone freelance. Yeah. And presumably you are now working with that.
How do you describe it? The lack of a secure, steady income, at least at this point.
[00:05:33] Ellie Knowler: Yeah, I know. Damn, I didn't think of that. Yeah, no, you're right. And I, but what luxury I have is that I've got my radiography. It's never gonna go if, so, there's certain things you have to do if you're out of practice for a certain amount of time.
You have to do CPD and some clinical work for free for a few days, and then. As long as you pay for your registra, keep paying for your registration.
[00:05:58] Jason Caffrey: What's a, what's a CPD?
[00:05:59] Ellie Knowler: Continued professional development, right? So say hypothetically, I didn't practice for two years and I needed to go back. I think it's something like I'd have to do 30 days CPD, and that could be writing a j an article or being on a placement in a local hospital and just being like an assistant or something.
So. I've got that, you know, ready if. If I need to, and I'm picking up the odd job at the moment doing agency work and bank, so I have got money coming in. Good, good. Um, but then I just need to, I, I, by the way, I didn't want it to sound like, you know. No, no, you are, you are flat broke and you're not working at all.
No, it's fine. I know. I, I completely know what, where you're coming from because I don't know if I could have jumped straight from a full-time job. To freelance. Like I just, I wouldn't have, I don't think I'd have the guts to be honest. Mm-hmm. Mm-hmm. Um, so knowing that I could pick up these shifts and have a little bit of income stream coming through every month, made.
Made the transition a bit easier.
[00:07:06] Ellie's Goals
[00:07:06] Jason Caffrey: What now is the direction of travel? I want to get to that and then talk about the, the content that New York are creating. What, what are you looking for? Where do you want to get to?
[00:07:17] Ellie Knowler: Yeah, so ideally what the plan is, so my partner and I really want go. Away for a couple of months over the winter.
I did it last year, took two months on paid leave, which was really lucky to get and the job. So ideally, my plan is I'm gonna build up a bit of a client base over the next few months so that when it comes to December, January, whenever we decide to go away, I'll have an income stream coming in and I won't have to do the radiography and then we'll come back next year.
I'll see where I am. I'll reevaluate. If I've got enough freelance clients, I don't need to take up any ay work. If I don't, if I've spent all my money in Portugal, I can go back to that if I need to. So the, so the idea when you talk about going away is not, you're not gonna, you're not talking about dropping work entirely for two months, or are you No, I'd be working from there.
Yeah, yeah, yeah. Working on my client, on my client work. Okay.
[00:08:16] Jason Caffrey: So. Essentially you are looking at building out a freelance brand design. Yeah. Brand, logo, practice and social media. Yeah. You're looking at building out that practice so that essentially it can support you fully and give you the flexibility that you are looking at.
Yeah. Or looking for at least in terms of where you wanna be over the winter and whatever it may be. Yeah, so I noticed on LinkedIn, which is where I spend most of my. I, in a previous in interview, I said most of my social life, which is not actually quite true, but your virtual life, my time on social life, my first, my virtual social life.
Thank you. But I know that you are also very active on Instagram. Yeah. So tell me what you are doing on each of those channels and, and, and why?
[00:09:07] For The Love Of LinkedIn
[00:09:07] Ellie Knowler: Mm. Firstly, I love LinkedIn. I think it's my favorite platform on, so on social media, it's so welcoming. Everyone's supportive. There doesn't seem to be any keyboard warriors like wanting to negate things you're saying.
So I find for me, LinkedIn's a bit more. Authentic. Whereas I think if you were gonna ask someone else, they'd probably say the opposite. They'd probably say, Instagram is where you can be authentic LinkedIn's where you're gonna be more professional. But I don't find that. Mm-hmm. And that's not what I do.
So I, I tend to be a bit more personable. I, I hope anyway on LinkedIn.
[00:09:45] Jason Caffrey: Yeah. I've, I mean, I've noticed for instance, you, um, you, you've posted some pictures of kind of when you've been away for a day or whatever it might be on LinkedIn. Yeah. I think the authenticity question's really interesting. Because in some respects, I think that LinkedIn is the least authentic platform because there is so much mm-hmm.
Specific purposed content there. Yeah. And so much of the kind of, I've smashed 10 K this month and I've done this and I've done the other. Mm. Um, but continue.
[00:10:16] Ellie Knowler: Yeah. No, I, I agree. And I think that's another reason I like to. Swing that round a little bit and be a bit more myself on there so that there's a bit more, and like you said, I've posted photos of my local, local mountains and stuff to bring a bit of organic content to it.
Yeah. And then I find with Instagram that I have to kind of curate what I'm gonna do a bit more. 'cause I find that Instagram's more of a portfolio for me. Right. Whereas when someone goes to my LinkedIn profile. Which I don't think people do that much, and I don't scroll down that far with the algorithm.
Your, your posts can still be seen. They can still come up on your feed. Whereas Instagram, when you go there, I. And I think when a client wants to go there, they'd scroll through and they'd look at everything. They'd look at the grid, they'd look at what I'm saying. So that has to be a bit, I feel a bit more pressure with Instagram to look good and for it to be, yeah, as you say, cur curated.
[00:11:12] Jason Caffrey: Yeah. Instagram has that reputation certainly around how things look because it's, I mean, it's always been a visual platform first and foremost. So that, that's interesting because. I think of LinkedIn much more as, as a sort of professional presentation. Although I do, um, sometimes check myself 'cause I wanna jump on and say something quite inappropriate or a bit or a bit rude or whatever.
But, you know, I mean, I, I do that in conversations, frankly, not this one. Yeah. Yes. Not yet. And, and I'm not great actually at. Producing a beautiful Instagram feed. It is a little bit untidy for me, um, but I don't feel that I've got a sort of clear definition across them except that I don't really use my personal Instagram feed.
I use creative kins. Yeah. Feed. Yeah, yeah. Maybe that's the wrong way around, but. Personal branding seems to be getting stronger and stronger and I've, I've thought a lot about that. I mean, do, do you think Yeah, in those terms,
[00:12:23] Ellie Knowler: I think that's definitely where it's going. I think especially with AI creeping in, I so heavily, I.
I think there's gonna be a bit of a push for personal branding as well. We saw it last year and I think this year, maybe next year. And it might do a full circle and might go all the way back round, I dunno. But I think at the moment I'm definitely digging into the personal branding a bit more. So what's working for you or not working for you on?
Um, good question. Those different channels, hard to say at the moment because. Because I'm quite new and I've only for the past few months really since I left my full-time job trying to be focusing on my social media strategy. Uh, so I've not got loads of followers. So it's hard with looking at, you know, analytics.
It's not very representative at the moment because I've not put lows out. I'm still trying to be consistent. I think what's working for me on Instagram is showing my creative process. I think that's the best thing. I think I could do a lot more looking at other designers in the industry. They do a lot of reels of how they work and I just, at the moment, I don't have time to record it.
And I'd love to 'cause that's what you need to be seen as an industry expert. And uh, that's kind of my goal for the next few months is to do a bit more education. Right. And that not only means that other designers can follow me, but possible clients can look at what I'm doing and think, oh, that's cool. I couldn't do that.
'cause I think a lot with branding and logos is that people think they can do it themselves. And you can to a point, but that's another thing. Let's not get into that. Yeah, you are talk, you are talking to a guy who makes podcasts early and you know, but yeah, I just want, I want people to know that they can't just jump on Canva and make their own logo and that's it.
So that's, that's the goal with that. Anyway, I've digressed a bit working with LinkedIn.
[00:14:27] The Power Of Carousels
[00:14:27] Ellie Knowler: Being personal is working for me. And the carousels are working quite well on LinkedIn. Yeah. Tell me more about that. 'cause I'm, I'd like to do more carousels. They're not really part of my workflow, so I haven't kind of got a method down that Yeah.
Makes it kind of quick and easy for me to do that. I, I love carousels because I do find if I don't have time to record something and make a reel if I'm traveling or on a train or whatever, I can just jump on my phone. Make it quickly in the phone and it takes 10 minutes and you can get so much information into a carousel, whether it's four slides or eight or whatever.
Pair it with a bit of, well, not on LinkedIn, but a bit of trending audio. On Instagram and it can do really well. Right. Um, on Instagram, if you post with audio, it'll go into the reels tab, so people that are watching videos, it'll still come up. Mm-hmm. Come up. And if it doesn't it engage with the first slide.
Instagram will show it to people again. From the second slide. Oh, interesting. So if you make your first or second slide quite engaging, sh it should take off a little bit. Yeah. Well that's help. That's helpful of Instagram, isn't it? Yeah, I know. Surprising. Right? So you can just be photos of a couple of bits of text over them.
They, it's a great way of telling a story. Mm-hmm. You know, for me it's, I can show my creative process, so I can start it with, I had a client who. Needed a rebrand for their biking business. I can start with, have the sketches. I can tell them how we got to the end, and then how it's benefiting the client and what they've done with it since.
Yeah. Yeah. And that's something like when you talk about building it on your phone, you're just doing it in the Instagram app? Um, well, I do Carol Sales in Canva. Oh yeah. It's pretty easy compared to making it real, I think. And.
[00:16:26] Aoifinn Devitt and 50 Faces
[00:16:26] Jason Caffrey: You are also working on a podcast, which is how we, we first met and you know, you got in touch with me for some advice about how to promote a podcast, which is, you know, thank you for doing that.
And um, I do hope. Thank you. I do hope it was useful and, but it is not an easy thing to do. Is it? Grow a podcast, so Absolutely not tell it's hard. Tell me. 'cause your, your brief is to do exactly that, isn't it? Yeah, so she needed help, so she found me. Um, can we, can we say who it is? I think so. Can we Yeah, go on.
[00:17:02] Ellie Knowler: Yeah. So it's a 50 Faces podcast. Yeah. Uh, hosted by Ethan Det. She's force of nature. Yeah. In all aspects, including the finance and investment, which is her role. And she interviews people in finance, investment of diverse backgrounds and, and not diverse, but it's, it's a very diverse. Group of people. Yeah.
And that's the point of it. So she found me because I have a friend who rode Atlantic. Do you know the story? No. So she rode Atlantic with a couple of other girls and they needed someone to do their social media whilst they were at sea. So I did the social media. I created reels and stuff from the video footage that they would sending me of them rowing or the whales that they were look seeing from underwater.
It was pretty amazing. A couple of reels went viral, but Ethan had seen, 'cause she knows one of the team members through the finance industry, she'd seen. The social media and she'd asked one of the team members who's doing your social media, I love her storytelling. I need her on my team. And she put us in touch and been working with her for about a year now.
Um, so I do her social media mainly curating graphics of her guests, finding audio from the podcast that I think people would find interesting, find engaging, making it into reels and posting it. It is, it is hard. LinkedIn is great because the audience is LinkedIn. Yeah. Instagram really hard and it's been slow.
Yeah. I find that, uh, LinkedIn actually drives quite a lot of traffic to the Content Mavericks Club. I. I have to say most recently from my guests, because I've been actually very bad myself at kind of putting out clips myself, but I like to, as I will with you, I like to create some clips and just of the guests so that they've got something useful out of this, uh, for themselves.
And I, I find that LinkedIn does, but Instagram I think is, I more and more think of it as. Just a different channel for the content. A different way to present the content and almost an entirely different audience who look, who are really looking for something else. I, I think that there is some progress from those channels and certainly I know that some podcasters do achieve that, um, but it can be quite tricky.
[00:19:34] Jason Caffrey: Are there any other sort of tactics that you are exploring
[00:19:38] Ellie Knowler: Well, with ing, so going back to Instagram, um, I think the reason we struggle a bit is that the. Podcast is 95% audio only. There's no video. She's busy, she's on the move. She's often interviewing in, you know, through Zoom. So the quality of the video wouldn't be great anyway.
Mm-hmm. Not like this. Um, so that's, I think that's the hardest thing for Instagram because it's so. Kind of real focus and video focused, and we don't really have any of that to play with. Mm-hmm. Um, and the audience on Instagram is a little younger, so what we're exploring now is trying to create some post for Instagram with more value for young professionals.
So seeing it as a place they can come for. Inspirational stories of career empowerment, um, tips for finding jobs. And then a lot, all of the guests on the podcast are always asked, what would you tell your younger self? And that's been really handy to use. I. So that we're trying to engage a younger audience on Instagram now.
Nice. LinkedIn. And we're just sticking with what we're doing. 'cause it seems to be working. Yeah. LinkedIn. I find actually the posts that do the best for this podcast in particular are just photos of her and the guest. They go wild. Really? Yeah. And. Whenever she meets someone in real life, she'll take a photo and she'll stick it on the, on the gallery, she'll send it to me.
Those are the ones that always get the most traction.
[00:21:15] Jason Caffrey: Why is that, do you think?
[00:21:16] Ellie Knowler: Again, going back to the personal brand, I think people love her and we need to remember that she's an expert. She's personable. She's lovely people. Get on with it. She knows a lot of people. Yeah. So anything that she really does, doesn't she?
Yeah. She's got this enormous, huge network. Network. Yeah. Well, she's based between Chicago, London, she's kind of everywhere, but I think that's why the photos have been doing really well. So whenever she sends me a photo that she, with a guest that she's bumped into at a conference or something, I'm like, right, yes.
Here we go. Nice. Nice. I, I think it is, uh, for anybody who is podcasting, it really is important to remember that I. Think that people come to podcasts for the subject matter and they stay for the host. Yeah, that's interesting. Ultimate, ultimately, you know. And sorry, anybody who just doesn't like me, oh, well, they, they leave because of the host as well, but, you know, so I think that that's an important thing to keep in mind.
And yeah, it, I mean, look, in my view, it's what makes broadcasting the sort of. Mounting top of of personal branding. Mm-hmm. I mean, it's very difficult to build that audience, but once they're with you, they really stay. Yeah. And so in terms of how that work relates to your brand design work, and I mean, you know, it crosses a, goes across social media as well, you are smiling.
It's just funny because, you know, if you'd told me a year ago that I'd be doing a social media for a finance podcast, I wouldn't believe it. I love it. Yeah. But it wasn't part of the plan and it doesn't really, obviously I get to use my design skills. I've really enjoyed the social media side of it, which I didn't think I would until my friend rode The Atlantic and I did his, and I thought, actually I quite like this, quite good at it.
[00:23:07] Open To Opportunity
[00:23:07] Ellie Knowler: So it's just funny how things have developed organically and. Without expecting it. And I like that side of it. I like the, I think that's what's quite exciting about leaving my job and going into this is that I don't know where I'm gonna be another year. I might be somewhere complete different mm-hmm.
As another industry that I didn't think I'd find an interest in.
[00:23:28] Jason Caffrey: It's nice that you've had the opportunity, you've been, been able to be open. To an opportunity like working with Afin. Yeah. And, and it's something that you really enjoy. I think that's great.
[00:23:40] Ellie Knowler: Yeah. Yeah. And I think there's a lot of stress on freelance new freelancers and designers to niche.
I went to talk yesterday, actually, in London, and it was, uh, she was specifically saying about how she hates niching. And I think I agree. For now, I think there's a definitely a place for it later in my career, but for now, I'm just being open to what comes my way and also happy to say no if I don't think it's gonna work for me.
Mm-hmm. Or don't think I'm gonna enjoy it. What's the point otherwise, right. Yeah, exactly. I'm thinking of a previous guest on content Mavericks, Liz Mosley. Are you in touch with Liz? Yeah, so it was literally here that I was just talking about. It was her talk that I saw yesterday. Oh, was it really? Of course, because she's an Adobe ambassador, isn't she?
Yeah. Uh, yeah. I I, um, I, I, just a little aside, I Lizzie's podcast, I think I, I, I don't listen to it every episode and I still go back to it, but I think I was listening from. Very early on. Yeah. Not right at the beginning. So when she came on the show, I was having a little bit of a fanboy moment. It was quite fun.
But she, I remember when I met her as well, I was, oh my God, she's great. But she, I mean, she does what I was thinking about when you were talking about, um, niching and deciding what kind of work you do. Mm-hmm. I was thinking about kind of making your own box and then from there, deciding if. The work that's available fits.
Mm-hmm. And what I was really thinking about, Liz does that lovely, um, repeating patterns Yeah. Thing, right? She's got a thing for repeating patterns. She's always kind of. Playing around with them. Yeah. And that, and that's really what I thought of. Massive aside. Hi Liz. I'm glad it went well at the Adobe conference yesterday.
Yeah, it's really good. And uh, I'm really sorry about Ellie talking about Canva. Nothing to do with me again. It is got its place just like ai. It's got its place and it's, uh, we'll leave it there. So look, um, I like to ask this question to finish it in a few different ways. Mm-hmm.
[00:25:48] With Hindsight
[00:25:48] Jason Caffrey: I think it's a really fascinating sort of career bookended by creativity.
It's not over. I make it sound like it's finished you, you know? If you could make a different decision at any point, I. Maybe it was when you were deciding the radiography career, or maybe it was a, an earlier point is, is there just a different decision that you might have taken? I, I'd like to say no. I like the way things have turned out.
[00:26:17] Ellie Knowler: I think the one thing that I don't, that I wish I'd looked into more would be. Medical illustration because that was really the middle of my two passions, isn't it? Like the human body myography illustration. The only reason I didn't go into it is because the only course I believe at the time was in London and I was in the most west part of Wales, and I didn't wanna leave and go that far away from home, so I didn't do it, but I'd like to have maybe.
I figured out whether I could have done that on my own rather than going to uni. Doesn't mean I still can't. No. But, or or even just lean into it in some way. Yeah, yeah, yeah. That's the word I meant to say. Leaning into the men. Oh, it's such a good one, isn't it? Yeah. Um, yeah, so that would've been cool, but it just doesn't mean I can't do it now, but I, I like the way things have gone, to be honest, and I'm glad I did radiography and I'm glad I've left.
But you never know what will happen.
[00:27:16] Jason Caffrey: Ellie, thanks very much for, it's okay. Guesting on the content Mavericks Club. It's gone so fast. It's gone fast hasn't it? Well it always does when it's enjoyable and um,
[00:27:25] Takeaways
[00:27:25] Jason Caffrey: I'm just so pleased that you managed to get into the studio 'cause it was a bit touch and go. Yeah.
You were gonna do it remotely and then we had a power outage. Yeah. In the building this morning. So I'm really glad it worked out. Thank you so much. I'm so glad I had the opportunity to meet Ellie and speak with her in the studio. I think she deserves enormous credit for embracing the excitement and uncertainty of freelancing so that she can forge her own path.
It's a bold move for anyone, and in my opinion, it takes real grit. And for any entrepreneur, marketing professional or business owner looking to build an authentic personal brand, there is some valuable lessons to be taken from Ellie's experience. She's embraced her own work in progress narrative, and that adds a compelling angle to her brand content.
She's combined her creative ambitions with pragmatic real world choices to build a sustainable pathway. And Ellie's also taken advantage of opportunities to build her client base in new directions, which has led to defining moments in her career and fueled her personal brand story. So that's it for this episode.
Look out for my takeaway edition where I unpack more of the ideas and lessons I took. From speaking with Ellie. Until then, I'm Jason Caffery. This is the Content Mavericks Club. Thanks for your company.
-
Download the Cheat Sheet for this episode for zero pounds now.
TOPICS COVERED
00:00 - Intro
01:46 - Art Vs. Healthcare: Ellie's Career Journey
03:10 - Why Choose Radiography?
07:07 - Ellie's Goals
09:08 - For The Love Of LinkedIn
14:25 - The Power Of Carousels
16:47 - Aoifinn Devitt and 50 Faces
23:08 - Open To Opportunity
25:49 - With Hindsight
27:27 - Takeaways
About Jason Caffrey
Jason Caffrey is the host of the Content Mavericks Club and CEO of Creative Kin, a content production and marketing company that drives growth for ambitious brands through the power of podcasting.
Jason's mission at Creative Kin is to help businesses of all sizes craft compelling podcasts and fully repurpose them to elevate their content strategies.
Through the Content Mavericks Club, he shares insights from leading content creators and marketers, providing valuable takeaways for those looking to enhance their own content game.
Support The Content Mavericks Club
Every contribution helps deliver value-packed episodes for our community.
Episode Credits
Produced by Creative Kin
Recorded at Creative Kin podcasting studio London
Music: Andriy Mashtalir
From the Content Mavericks Club blog
