Lives In Song: Opera Rara’s
Livestream, YouTube And Podcast
Opera Rara’s full suite series, Lives In Song, aims to reach new audiences with upgraded multi-channel content.
Creative Kin and Opera Rara: A Content Marketing Partnership
Opera Rara, an award-winning record label, partnered with Creative Kin to broaden their audience and deepen engagement through a dynamic livestream video podcast series.
Persuaded by Creative Kin's expertise and experience, Opera Rara commissioned a project to elevate their existing livestream content and expand into podcasting.
Having developed a strong YouTube audience, the company wanted to enhance the user experience on their channel, and repurpose their content as audio podcasts to reach new demographics.
Creative Kin's comprehensive suite of services was perfectly positioned to meet these objectives.
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Instant Livestream Upgrade
Opera Rara had previously experimented with livestreams, often conducted via laptops, but faced challenges with variable video quality and inconsistent audio.
While the content itself resonated with their audience, the overall presentation fell short of Opera Rara's high brand standards.
This inconsistency detracted from the viewing experience and diluted the impact of their valuable content.
Creative Kin addressed this by bringing the production into its state-of-the-art studio, deploying cine-grade cameras, professional lighting, and expert production staff.
This instantly upgraded the production values, creating a polished and professional viewing experience that aligned with Opera Rara's established brand identity.
Multi-Platform Content Strategy
Our approach focused on creating high-quality, engaging content across multiple platforms.
We produced a series of conversation-style episodes, live-streamed directly to Opera Rara's YouTube channel from our studio.
This provided viewers with a real-time, immersive experience, fostering community and immediacy.
We simultaneously captured broadcast-quality audio during the livestreams.
This audio was then meticulously edited, mixed, and mastered to create distinct podcast episodes, for distribution across popular platforms including Apple Podcasts and Spotify.
This strategic approach allowed Opera Rara to connect with audiences in both visual and audio formats, maximising their reach and impact, and extending their content marketing efforts into traditionally quieter periods in their calendar.
The ability to repurpose livestream content into a podcast is a highly effective strategy for reaching a wider audience.
It allows organisations to maximise their content investment and cater to different consumption preferences.
Results and Impact: Expanding Opera Rara's Reach
Lives In Song, produced by Creative Kin, successfully expanded Opera Rara’s content offering, reaching new audiences through the addition of podcasts to its portfolio.
The project positively contributed to the growth of Opera Rara’s YouTube channel, enhancing their online presence.
The increased visibility on YouTube and podcast platforms has broadened Opera Rara's reach and introduced their work to a wider audience.
Ultimately, this collaboration empowered Opera Rara to inspire audiences to support their work, both philanthropically and through physical and digital music purchases, while gathering valuable audience data to inform future content decisions.
Creative Kin's comprehensive approach and commitment to excellence enabled Opera Rara to achieve its objectives and solidify its position as a leading force in classical music.
This project also highlights Creative Kin's ability to leverage livestreaming to launch and repurpose content for different audiences.