SEO For Podcasters
Which SEO tactics should podcasters keep in their toolbox?
Sarah McDowell is SEO Manager at hosting service Captivate, and co-host of The SEO Mindset. Her podcast has grown to 800 monthly downloads, and she has just secured her fourth sponsor.
“There is this idea that you need thousands of listens a month to get sponsors, but you don’t. Any sponsor, any brand, any organisation, if they know they can have access to an engaged audience, it’s a no brainer for them.”
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This episode will be published on 05.03.24. Get The Content Mavericks Club Newsletter to stay updated.
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TOPICS COVERED
00:00 Introducing SEO expert and podcaster Sarah McDowell
01:44 The SEO Mindset podcast - what it's about and who it's for
04:18 Sarah's podcast in 2024
06:19 Stat Search Analytics - the latest sponsor for The SEO Mindset
08:54 Why you don't need a massive audience to attract a sponsor
11:17 How many downloads does The SEO Mindset achieve?
14:16 The Sponsorship Deal Part 1- what Stat Search Analysis gets
15:39 The Sponsorship Deal Part 2 - what The SEO Mindset gets out of it
17:04 Taking The SEO Mindset live in front of an audience
19:57 Taking donations with Buy Me A Coffee
22:58 Podcasting - staying sane and keeping it fun
25:05 Making the best of tools that make life easier
27:16 Don't forget to make time to market your podcast
28:35 Sharing the production load with co-host Tazmin Suleman
30:12 Sarah's favourite promotion tactics for her show
31:06 Get tactical with guest bookings
34:55 Top SEO tips for podcasters
40:31 Personal benefits from podcasting
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Sarah McDowell is not just an SEO fanatic. She is also a huge podcasting enthusiast.
The SEO Mindset podcast, which Sarah co-hosts with career coach Tamzin Suleman, is now in its eighth season.
Between them they’ve racked up more than 80 episodes, and grown their listener base by 400% since they launched the show in Spring 2022.
That has made sponsors sit up and take notice. And now wonder, when a recent survey of podcasts found a median annual growth rate of just 21%.
The SEO Mindset has just secured its third show sponsor, Vancouver-based SERPS company STAT Search Analytics - an ideal partner for a show targeting SEO professionals.
Sarah McDowell features on The Content Mavericks Club podcast, hosted by Creative Kin CEO Jason Caffrey
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