What happens when ultra-niche content collides with Google’s video-search powerhouse?

Listen in your favoured podcast app:

As the music industry emerged from the global pandemic, Opera Rara - which specialises in lost and unknown operas - saw the need to raise its digital content game. 

With 120 recordings in its back-catalogue, the company was sitting on a ton of content.

But with limited experience of social media marketing, and a sceptical attitude to digital content, it was barely exploiting this mountain of material.

Surprised to learn how well opera can perform on YouTube, the company tried to turn the platform to its advantage.

In just 18 months, Comms Director Zachary Vanderburg took Opera Rara into the YouTube Partner Programme, doubling the company’s audience.

Discover how this niche opera charity took on Google’s video-streaming powerhouse, and created a content hub with international reach.

Get the cheat sheet.

So many juicy tips. So little time.

Get the key takeaways at your fingertips:

• Timestamped subject lines

• Bullet point takeaways

• Timestamped transcription

• Useful Links

• 24-page colour booklet

Download your free copy now.

Zachary Vanderburg is the Development And Communications Director at Opera Rara.

An arts administrator and fundraising professional with more than a decade of experience, Zachary has led Opera Rara’s development in the digital arena.

He describes himself as a team-oriented and entrepreneurial leader who energises colleagues and audiences through artistry, productivity, and distinction.

A singer himself, Zachary is a fine tenor, and has a voice made for podcasting.

Zachary Vanderburg features on The Content Mavericks Club podcast, hosted by Creative Kin CEO Jason Caffrey

Support The Content Mavericks Club

Every contribution helps deliver value-packed episodes for our community

Resources

Follow Opera Rara: YouTube Twitter Instagram Facebook LinkedIn

Check out Opera Rara’s website: https://opera-rara.com

From the Creative Kin blog