Who’s Listening? The UK Podcast Audience Unpacked
Who is listening to podcasts in the UK?
How are they listening and where? What are they doing while they listen?
BBC Commercial Strategy Manager Adam Bowie is something of a data junkie when it comes to podcasts.
For several years Adam has summarised and analysed podcast data from Ofcom, the listening survey company RAJAR and Edison Research.
Adam’s blog is a welcome resource for podcasters, and he is our go to for questions about who is listening to podcasts in the UK.
Who better then to unpack UK podcast listener data with Creative Kin CEO Jason Caffrey?
Adam Bowie features on The Content Mavericks Club podcast, hosted by Creative Kin CEO Jason Caffrey
Adam Bowie has been making the Ofcom Annual Podcast Survey accessible to mere mortals since its launch in 2021.
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Who's Listening? The UK Podcast Audience Unpacked
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Resources
Follow Adam Bowie: LinkedIn X Instagram YouTube
Visit Adam Bowie’s blog
Check out Adam’s deep dives into Ofcom Podcast Surveys
Explore Edison’s podcast research
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