The stage is empty.

But the show goes on.

Salon London commissioned what, at the time, was a pioneering podcasting experiment designed to add value to the in-person experience. Audience members at Salon’s cultural soirées could rewind and revisit the event at their leisure.

Perhaps more importantly, Salon London created evergreen content that attracted newcomers to its live events and built a community around its live offer. The podcast also helped raise Salon London’s profile on the festival circuit.